The exit timeline: why the best sales start five years before the sale.
Most owners think about selling the business the year they want to leave. By then, the biggest levers are already gone. The value of your company — and how much of it you actually keep — is mostly determined by decisions made three to five years out.
You'll only exit once. The buyer across the table has done this a dozen times. The timeline is how you level the field.
- Years 5–4: Know your number. A real valuation, not a rule of thumb — and an honest gap analysis between what the business is worth and what your life after it costs.
- Years 4–3: Build transferable value. Buyers pay for businesses that run without you. Systems, second-tier leadership, customer diversification — this is where multiples are made.
- Years 3–2: Structure before you sell. Entity cleanup, estate moves that must happen before a letter of intent, and tax strategy coordinated between your CPA and attorney. Some of the most powerful tools expire the moment you sign.
- Years 2–0: Run the process. Assemble the deal team, keep the business growing through diligence, and plan what the money is for — because the wire hitting your account is the beginning, not the end.
This is quarterback work: your attorney, your CPA, a valuation specialist, and your financial plan all moving in sequence. That sequence is exactly what we coordinate.